PTI considers tourism industry as a missed opportunity for now and plans to boost it by promoting Pakistan as “Asia’s Best Kept Secret”. They plan to make it a large contributor towards GDP. The party’s manifesto claims to take following actions to boost the potential that the tourism industry has:
1.Develop 20 new tourist destinations in 5 years; 4 each year.
2.Open all government guest houses to the public.
3.Improve processes to issue tourist visas, in particular for groups and champion initiatives, which strengthen our visa on arrival programme.
4.Eliminate NOC condition for high potential tourist destinations.
6 September 2018
A new mobile app and a website were launched on the directions of Senior Minister Muhammad Atif Khan to brand Khyber Pakhtunkhwa as a tourist destination to the world. The app and website will serve as a guide for the tourist to experience the best facilities available to them.
24 September 2018
In the 100 days plan review meeting, Senior Punjab Minister Abdul Aleem Khan said that in Punjab different collaborative projects will be initiated with private sectors to promote tourism in the untapped avenues. He said that the tourism department of the province has to put its part in 100 days plan.
29 September 2018
PM chaired the meeting of Tourism Task Force and instructed to formulate comprehensive policy to promote tourism in the country. He emphasized on the establishment of tourist resorts. He directed that potential places for resorts to be identified within a week.
21 October 2018
A policy to promote tourism was under the process which will be implemented by the provinces under the guidelines provided by the federal government. New tourist destinations had already been identified in Punjab and better facilities under the policies would be ensured.
27 October 2018
Jamil Ahmed, Federal secretary of ministry of inter-provincial coordination, said that the task force is drafting recommendations to boost tourism in all provinces including Gilgit-Baltistan and Azad Jammu and Kashmir.
28 October 2018
In the first ever international conference on the mountains of Pakistan at Unesco Headquarters in Paris, Foreign Minister of Pakistan Shah Mehmood Qureshi, addressed the inaugural session. He said tourism was the priority of the government and updated everybody on the work in progress to improve facilities for tourists.
3 December 2018
Federal Minister for Planning, Development and Reform Makhdum Khusro Bakhtyar while talking to Ambassador of Morocco highlighted the potential of tourism in Pakistan. He mentioned the opportunities which Moroccan companies can avail by investing in tourism industry.
10 December 2018
Provincial minister for information, excise and taxation Shaukat Ali Yousafzai said that first phase of road blacktopping and bridge construction has been approved in his constituency. This would attract tourists visiting the country to see the scenic beauty of Shangla.
14 December 2018
Tourism Corporation Khyber Pakhtunkhwa (TCKP) and the Tech Valley arranged a trip for the students of Government Girls High School and Iqra School to promote tourism in the province.
15 December 2018
Azad Jammu Kashmir (AJK) Prime Minister (PM) Raja Farooq Haider Khan said we have more than six hundred pilgrim sites which his government is willing to open. It’ll promote religious tourism in the country. He further said that a proposal has been submitted to the federal government.
22 December 2018
Information Minister Fawad Chaudhry told Reuters that Pakistan is planning to ease visa policies and provide on-arrival visas to 55 countries.
26 December 2018
A World Bank report reviewed the status of tourism project in Punjab and highlighted that it is moving at snail’s pace. It recommended the issuance of electronic visas, charted flights during tourism season, special training for officials and promotional program to promote sites targeted by the project.
31 December 2018
Pakistan announced on-arrival visas for tourist groups from 24 countries. Also, Forbes named Pakistan in “The 10 Coolest Places to go in 2019′.
4 January 2019
KP government announced the development of Buddhist sites including Takht Bahi, Jamal Garhi and Shehbaz Garhi.
7 January 2019
25 areas have been identified in KPK for development of tourist spots. The first phase includes five spots including Kurram and Samana.
17 January 2019
Governor Shah Farma along with a delegation visited Besai hilltop in Bara and declared it a perfect tourist spot. He also announced to build a tourist resort and a road through the hilly area.
25 January 2019
Information Minister Fawad Chaudhry in a briefing to press said that 175 countries will receive e-visa facility while on-arrival visas to 50 countries. Foreigners will no longer require non-objection certificate (NOC) to visit different parts of the country.
29 January 2019
Foreign Minister Shah Mehmood Qureshi while addressing ‘Glorious Ghandara Heritage’ forum said that government is making efforts to promote religious tourism and opening of Kartarpur border was just the first step of many.
6 February 2019
The Travel Agents Association (TAA) appreciated government’s policies to promote tourism and offered to provide all of the help in this regard. They further suggested involving embassies and airlines to promote tourism.
7 February 2019
CM Punjab approved the plan to open tourist spots across the province and ordered immediate development of tourist spot of Suleman Range in Dera Ghazi Khan.
20 February 2019
In a meeting with Italian Ambassador to Pakistan Stefano Pontecorvo, Fawad Chaudhry expressed the need to strengthen the ties between Italy and Pakistan in the sector of tourism. He also gave an invitation to Italian writers and editors interested in Tourism to visit northern areas of Pakistan.
14 March 2019
New visa policy was announced for 190 countries by the PM in an effort to promote tourism in the country. Fawad Chaudhry said that the list of business visas was increased from 48 to 96 and claimed to make it 170.
26 March 2019
Fawad Chaudhry in a tweet announced the abolishment of NOC condition for foreigners.
4 April 2019
Addressing the Pakistan Tourism Summit, PM said that Pakistan has high potential of tourism and if not invested in this sector it will be a waste of an opportunity. He also said that this industry needs proper regulation and enactment of law.
10 April 2019
Zulfi Bukhari while addressing an event organised by Pakistan Tourism Dialogue (PTD) stressed the necessity to adopt a proactive approach to build Pakistan as a tourist country. Different bloggers, vloggers and celebrities were also invited at the event.